Nikolay R. Shugaylov
creative director, creative producer, writer, film director
Absolut Insurance, IMA-Press, Cultural DA Media (project contracts)
creative director | MarCom director
April 2018 - ...
Achievements:
Development and implementation of marketing and creative strategies. Product launch. MFT-leading. Team management. Copywriting and art direction.
ICE Agency (Moscow, btl.iceagency.ru)
creative director
January 2017 - April 2018
Achievements:
Creative ideas development for Hohland, Danone, Hennessy, Bayer, Pepsi, Tele2, Troekurovo.
MultiTEC (Moscow,
creative director
October 2013 - October 2016
Achievements:
Creative ideas development for RZD (Russian Railways): “Allegro”, "Olympic games partner" AD campaign, “RUSSIAN RAILWAYS. To the 70th anniversary of Victory” AD campaign, “Russian Railways. Regions “When&Where” AD campaign. Creative work for SOGAZ, The Government of Moscow (“Moscow Parking” AD campaign), "Scarlet Sails" (world's largest holiday dedicated to the graduates of schools, Russia's only festival in the Register of the global event tourism), LUMENE, Yves Rocher, Crocus City Mall, U-BOAT (feat. Steven Seagal), ALBA, Unifarm etc.
Development and implementation of creative concepts, strategic and operational management of advertising campaigns to promote unique development projects. Generation of ideas for commercials, work with contractors at all stages of the production of communication materials (scripts, audio and video content, k-arts etc).
Advertising campaigns, development of corporate style, commercials and special projects for:
- Loft Quarter Studio 12;
- City Technopark PERERVA;
- Club complex DAWN;
- Elite Club House Depre;
- Boutique Hotel & Apartments ROZAROSSA
in collaboration with Piero Lissoni & Lissoni Associati
(http://www.lissoniassociati.com/en)
Achievements: Creative ideas development for PepsiCo: brands - J7, "Lubimii" , "Rodniki Rossii" ("Help nature along!" - "The best social projects in Russia in 2012" - Creative work for GM, Tetra Pak, OPEL, Jaguar, Heineken, Syoss, RB Invest, BUTIK.RU, FSC.
BW Communication Partners (Moscow)
creative director
August 2010 — June 2011
Achievements: Creative ideas development for Carolina Herrera, Paco Rabbane, Nina Ricci, Prada, Payot, Terhi, Cinzano, Mercedes-Benz. Creative PR campaign for Luding, Lanta-Bank.
Grey Russia (project contracts) (Moscow, grey.ru/russia)
creative director
February 2009 — April 2009
Achievements: Creative ideas for VISA Moscow Fashion Week-2009: concept, prints, production control.
BBDO (project contracts) (Moscow, bbdo.ru)
creative director
August 2008 — January 2009
Achievements: The creative development of BIG IDEAS and realization of projects: "Beeline" "Be in course" and "MMS" (TV-commercials + print visuals).
PR-Premier Mix-Marketing Communications Group (Moscow, pr-premier.ru)
creative director
October 2005 — August 2008
Achievements: The creative development of BIG IDEA for brand "Beeline" - cinema sponsorship platform "The show is beginning!", TVC development for "Beeline" "The show is beginning!", TVC development for "Viagra", wins in creative tenders for TV production "Diflucan”, creative work for the corporate brand Unilever, the national BTL-projects Panasonic and Shering AG brands.
VITO-production (Igor Vernik`s advertising & event-agency) (Moscow, vitopro.ru)
creative director
May 2004 — September 2005
Achievements: ATL, BTL, Event creative ideas development for: Nycomed, RBRD , Pepsi, Holsten, NorNikel, Tchibo, TNK-BP, Barring Vostok Capital Partners, J&W (Henry Dunay), Topaz, CB "Suhkoy", "World Class".
MegaPro (Moscow, megapro.ru)
creative director
November 2002 — May 2004
Key clients: Manly, VTL, Siemens, AvtoPlaneta (diler for Renault, Scoda, Nissan; EFFIE-2003), MID-Expo, “Avangard” bank, "Chaika-Plaza", "ZIS-Company", TC "Zolotoy Babylon" ("Best TC 2003" - Gold Prize), Demos I-net ("Idea-2004" - 1st Prize).
Functions: creative concepts, organization of the creative team, presentations.
Client: Procter & Gamble (Pantene Pro-V).
BAG Films (Moscow)
creative producer
April 1999 — October 2002
Achievements: Big TV crew management. TV production for 1 channel, RTR, TVC. Shooting documentaries and corporate films. Participation in film production ("Check", "Prisoner of the Caucasus" - awards at the Cannes IFF, Russian State Prize, "Oscar" nominated).
Education
1996 Journalistic faculty Kaz State University (Almaty)
Journalism and Screenwriting
1995 International School of Journalism (Amsterdam)
TACIS UN, Media management
Additional education:
Bauman Technical University, Training Center "Specialist"
2009 Drawing skills
2006 Design and Computer Modeling with Photoshop CS3
Recommendations
Sportmaster
Victoria Alemanova (Marketing Director)
Russian Association for Public Relations
Kseniya Trifonova (Vice President)
GAZPROM-MEDIA
Georgy Ryumin (Executive producer)
MultiTEC Advertising agency
Ruslan Gadeev (Client Service director)
etc.
Profit Igor Tolstunov`s production company
Dana Belchich (Deputy General Director)
Languages
Skills
Interests
Russian
English
Creative texts&images.
Creative direction.
Creative development.
Books.
Music.
Movie.
Sport.
Life.